US Consul General, Hyderabad Joel Reifman visits Milk Mantra

on 29th October 2019

Milk Mantra was visited by the US Consul General, Hyderabad, Mr. Joel Reifman and his delegation on his two-day visit to the state, where he discussed the impact Milk Mantra has created on over a quarter of a million lives through its responsible business model which includes the Digital Financial Service (DFS) that ensures a transparent and direct payment system for its farmers.

Bhubaneswar : Milk Mantra, through its unique responsible business model of Ethical Milk Sourcing and its flagship brand Milky Moo continues to attract global thought leaders through its unique responsible business model.Milk Mantra was visited by the US Consul General, Hyderabad, Mr. Joel Reifman, along with his delegation of Ms. Kristen Loeher, Political and Economic Chief, Mr. Salil Kader, Cultural Affairs Advisor and Mr. Siba Tripathy, Economic Specialist. They discussed about the impact Milk Mantra has created on over a quarter of a million lives through its responsible business Model which includes the Digital Financial Service (DFS) that ensures a transparent and direct payment system for its farmers.

A senior management team of the company under the leadership of Srikumar Misra, Founder & CEO made the delegation understand the entire value chain based on transparency, purity and innovation laid on the bedrock of collecting Truly Pure milk through its Ethical Milk Sourcing Program with 60000 network farmers. Over an engaging conversation between Srikumar Misra and Joel Reifman it was discussed that how the initiative aims to create a digitally-enabled rural financial ecosystem to ensure farmers’ earning without interference of any middleman. 

Impressed by Milk Mantra’s responsible business model which is empowered by various technological interventions like cloud based data capture including Digital Financial Service at the farmer level.The Consul General, Mr. Reifman also spoke to four women farmers of the company who have been a part of Milk Mantra and some of whose income level have increased by up to 70%

Speaking on the occasion, Milk Mantra Founder and MD, Srikumar Misra said, “It was wonderful to have the Consul General visit usand shared his great appreciation forthe work the Milk Mantra team is doing.”

It should be noted, through its pioneering responsible business model, Milk Mantra has attracted global investment funds to Odisha, counted amongst the investors is the American fund Fidelity which is one of the world’s largest asset management companies.

Previously the dairy major has attracted British High Commissioner and Former RBI Governor to its facilities at Bhubaneswar and Puri respectively. The company has also been widely covered by international leading publications like The Wall Street Journal, Forbes, Fortune and many more. The company has also been featured in case studies done by Stanford Business School & the Indian Institute of Management, Ahmedabad.

About Milk Mantra:

Milk Mantra is India’s 1st VC funded agri food & beverage startup. With a conscious capitalist vision, the company is an entrepreneurial white revolution, focusing on under-serviced consumer markets and under-developed dairy sector supply chain and has redefined the entire category and across the supply chain in the eastern region – from pioneering an ethical milk sourcing network, differentiated branding to functional innovation in the dairy category which had hitherto not been witnessed in the country.

Know more about Milk Mantra: www.milkmantra.com

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